Movie Description

Pink Ribbons, Inc.

(2011)

Overview

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Cast

Posters

Facts

Original TitlePink Ribbons, Inc.

Status Released

Release Information

  • 2011-09-11

Original LanguageEnglish

Runtime 01h 37m

Budget₹ 900000

Revenue₹ 25000

Homepagehttp://www.nfb.ca/film/pink_ribbons_inc_clip/

Production CompaniesONF | NFB

Genres

  • Documentary