Biography: Rocky was born on July 2, 1980 in Los Angeles, California, USA as Ernest P. Juarez. He was an actor, adult performer and model. He died on December 7, 2006 in Los Angeles. The "Adams Report by JC Adams" has learned that performer Rocky died on Thursday, December 7th in Los Angeles. He was 26 years old. His agent David Forest notified the industry of his passing. Rocky was diagnosed with cancer in May, 2006 and was admitted to Cedars-Sinai Medical Center in West Hollywood. When he died, he was undergoing chemotherapy as he battled the cancer and other AIDS-related illnesses.